Wndrmade was born from a desire to reimagine fragrance—rooted in purity, artistry, and intention. Co-founded by Stephen Biebel and Alice Yeung, our journey began amidst a life-changing diagnosis and a move from New York City to the mountains of Kerhonkson, New York. These moments of healing and growth inspired a deep commitment to eliminating synthetic ingredients from everyday life. When the search for high-quality, luxe, yet truly natural fragrances proved fruitless, we decided to create our own.

Our journey as natural fragrance crafters began with a passion for designing perfumes, blending botanical ingredients to create beautiful, complex, plant-based scents. While perfume was our first creation, we quickly realized that home fragrance was the perfect place to start, allowing us to bring natural, intentional aromas into the spaces where people find comfort and connection.

From our studio in Kerhonkson, every Wndrmade product is handcrafted with care. Each scent is carefully composed in-house, blending between 12 and 20 different essential oils and botanical extracts to create complex, finely balanced aromas that are entirely free from synthetic perfumes and toxins.

Our approach to product design is guided by simplicity and sustainability. Produced in small batches, our candles are housed in reusable and recyclable materials, embodying a minimalist aesthetic that complements any space.

In 2024, we expanded our offerings with the introduction of our own incense cones, made from only raw wood and resins and free of any added fragrance. Our artisan, handcrafted incense stays true to our mission of creating intentional, natural home fragrance goods. At Wndrmade, every product is a reflection of our belief that the things we surround ourselves with should enhance our well-being and connect us to the beauty of nature.

Wndrmade: Fragrance, Reimagined.